Failure 2) The Bloody Turtleneck
Jesse Jackson burst on the scene as a wanna be MLK right-hand man. When MLK was assasinated, Jesse smeared MLK's blood on his turtleneck, and refused to take off the shirt in interviews and apperances afterwards. He wore it not in some symbolic statement, or tribute to the slain hero, but in a selfish attempt to garner attention for himself. He went on to say that if he were the Leader of the MLK movement, he would continue the work of MLK. Now, Marty King was a great marketer and self promoter, But at the heart of his actions was a basic understanding that equality needed to be sustainable. No matter how many businesses Jesse shakes down for money, he will never even get a sniff of the power that MLK was building. Jesse is all about getting money, but no matter how much money he has left after paying child support, he will never be able to buy the peace of mind that comes with the knowledge that people will want to help you if your heart is in the right place. He is satisfied to make enough noise to get paid to go away, like a hooker, or Hare Krishnas.
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